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The Importance of the 80/20 Rule in Entrepreneurship

I wanna know how you’re setting goals for your business- are you using the 80/20 rule to guide your progress?  

 

Here’s what I do: set SMART goals each quarter and check in on them each month in a simple gSheet⁣. 20% of my goals are the hardest or most complex, but they provide 80% of the results I see in my business. 

If I have 1️⃣0️⃣ goals for the quarter, 2️⃣ of those will be the absolute most important. For me, those two are Publicity+Press and Relationship Building to achieve new business!⁣

Publicity+Press includes pitching myself to get podcast interviews, magazine features, live news appearances, and local in-person workshops⁣

Relationship Building includes responding to all my emails and social media comments/DMs on a daily basis to get inbox to zero, attending strategic networking events that will get me in front of my ideal clients, and holding free 1:1 strategy session calls to speak to my audience intimately about the services I offer and why they should hire me. 

Both of these in my 20% bucket relate to the saying “build it and they will come.” NO- if you build a business, they will not come! As a business owner, you must be your own Public Relations firm. Act as your publicist and get your name out there! 

 

Book Melisa at Let's Get You Organized for your next small business conference, entrepreneur event, leadership seminar, or founder's summit! Now booking events in 2020 here!

 

 

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